Social Media Budget

1- Create a hypothetical social media budget with the below details:

– Provide a brief outline and associated
costs of any investments the brand needs to make to carry out your strategic
social media plan.

– Personnel
– do you need to hire someone to manage or help manage social media?
– Social media management
tools and services
– Content
production fees – do you need to hire a freelance designer or video producer? Listening and data analytics tools?
•Paid
advertising – how much do you recommend for paid advertising?
•Other
– Do you need to purchase items for a giveaway or for in-location marketing
materials?

2- Social Media Audit for the brand “Tasty Traveler food truck” with the below details
Client website and platforms for reference**
https://www.facebook.com/tastytraveler/
https://www.instagram.com/tastytravelerks/?hl=en
Tweets by TastyTravelerKs

– Internal social media analysis –
An outline of the company’s main leadership and their social media presence.
Ex. Is the CEO on social? What kind of content do they share?
– External social media analysis –
An overview of the brand’s social media presence. What platforms are they on?
What kind of content are they sharing? What kind of engagement do they get? Are
they doing paid advertising or using influencers?
– Also include a summary of any
findings and key takeaways discovered during the audit.
Present this as main problem
statements and/or any challenge or opportunity statements

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