Managing the sales force

The coronavirus pandemic has struck at the very heart of what makes sales organizations tick. Sales leaders are asking: What should we do now to keep our field-sales organization safe and productive? And what does this mean for the future of selling?
For this assignment, you will select a market that was positively or negatively affected by Covid-19. You will need to research statistical data that shares the impact of Covid-19 to this market (ensure to cite the statistical data you share). Next, select an organization who competes in this market and interview a sales manager from this organization.
During your interview; learn from your interviewee:
What challenge(s) and/or obstacle(s) the sales team has overcome or are handling due to the pandemic?
What changes have been implemented with the sales team as a result of the pandemic?
What intrinsic and extrinsic rewards are being utilized to motivate the sales team?
Include peer-reviewed research to why intrinsic and/or extrinsic motivation is important to a sales team?
His/her vision of sales within this industry in the next five years?
Paper Requirements:
Write a 3-4 page double-spaced, 12-point font, and APA formatted paper that addresses the questions above.
Do not use first person. This paper isn’t your opinion. Your paper is guided by your research.
You must share the name, title, phone number, and email of the person you interviewed.
The 3-4 pages is counted from the introduction through the conclusion. It does not include the title page or reference page.
Include a title page properly formatted in APA.
Please remember to cite personal communication within the text.
You Do NOT need to include an abstract
Make sure to include an Introduction to your paper. Your introduction needs to include a strong preview sentence.
Create headings in the body of the paper (between the Introduction and Conclusion) that are named based on the content in that section of the paper. For example, your headings could be the trends you identified. Please review the APA Heading Format Guidelines in order to develop a good understanding of how to format the headings in your paper.
Include a Reference page. You must include a minimum of 5 references (textbook and 4 scholarly peer-reviewed journal articles from Welder Library E-Resources).

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