Sephora

– Marketing Enviorment

Promotion: Outline a strategy to promote the brand/product in the selected market.

– Who is the primary and secondary target customer? Explain your reasoning. What is the problem you have identified in your research that this brand will solve?
– What is the strategic message that you will communicate to the target customer? What is the theme of the campaign?
– Outline your positioning via a positioning statement.*
– What channels will you use to communicate with the target customer? (Paid media, PR, direct marketing, social media, special events, sponsorships, collabs with regional influencers or brands?) Be specific.
– Create a style guide for the campaign that shows the colors, types of images, slogans, and examples of verbiage you will use in the campaign.
– Write a press release to go out to the international business press that announces the expansion and outlines the business case.
– End your pitch with a succinct – clear, concise, and compelling push for your plan.

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