Write an analysis of Crown Castle International Resources.Most necessary info can be found in each company’s 2020 Form 10-K or on their websites: • Crown Castle International (CCI) • Qualcomm Incorporated (QCM) • Comm Scope Holding Company Inc (CSH) • American Tower Corporation (ATC) Analysis of Firm Resources 1. Tangible resources a. Physical resources (with numbers or other measures) of each company i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry b. Financial resources of each company i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry c. Technological assets (with numbers or other measures) of each company, such as patents, copyrights, superior production technologies, or other technologies adopted in their operations. i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry d. Organizational resources (with numbers or other measures) of each company, such as IT systems, quality control systems, or distribution and retail networks. i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry e. Miscellaneous other tangible resources of each company i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry 2. Intangible resources a. Each company’s human assets and intellectual capital (with numbers or other measures), such as quality of workforce, talented employees in key areas, learning and training programs, or proven managerial know how. i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry b. Each company’s brand, image, and reputational assets (with numbers or other measures), such as brand reputation and awareness ranking by third party and trade associations, buyer loyalty, superior services, or reputation for product quality. i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry c. Each company’s relationship resources (with numbers or other measures) i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry d. Describe each company’s culture with balanced views i. Whether CCI’s resources are “strong”, “moderate”, or “weak” (or terms like “moderate and improving” or “strong but declining”) compared with major competitors in the industry
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