identify a social media campaign and critically examine how it operates.

T‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌o complete the assessment task, you must complete the following: Identify the social media campaign (do not use the examples above, please find your own example). What is the brand/service, which platforms do they use/what is the idea or concept behind the campaign? Draw on the themes of the unit. We have covered a number of useful concepts in regard to social media during the weekly seminars between weeks 1-5. You are required to use two themes of the unit during this tim‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌e and apply them to the social media campaign you have chosen. How do they align/misalign with the scholarship? What new insights can your research add to this discussion/debate? Use empirical evidence to describe your campaign. Beyond the concepts of this unit, what else have you learned from this example? What sort of media did they produce and use? What is the reason they chose specific platforms over others? How successful was the campaign? Submit your work via Turnitin‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌.

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