Cisco Systems: Managing the Go-to-Market Evolution

there is a case example on what to expect for the content and format.
You need to include the following content:
1. Company overview (only around 250 words)
2. a simple SWOT analysis
3. marketing Channel flows
4. Gap analysis, write about what gaps can the company close and be more efficient
5. Define the critical problem in the case, obstacles that need to solve
6. 2 alternatives in detail on how to solve the case
7. Recommendation, which alternative will you choose and why it is better than the other one

You don’t have to do the title page, and no outside materials or resources are needed, only use the information provided within the case, no additional research is needed

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