Read the case study and the presentations in order to answer the questions to complete the report. Further research should be conducted where needed.
The overall grade will be influenced by the application of the chosen case study as well as the clarity and justification of ideas presented in the report.
A grade of (70%) and above will demonstrate a level of excellence of application and appreciation of New Product Introduction (NPI), its impact on company performance and competitive advantage.
7. The written report should have a clear structure, which is evident through the use of a numbering system and/or styles of headings. These indicate a hierarchy of different levels of importance or significance. It will be necessary to organise ideas and plan this structure in advance of writing the detailed content.
This approach is different to an ‘essay’ style, which relies on the use of paragraphs and link sentences to indicate changes of topic.
Where needed graphs and diagrams should be used
An excel sheet with templates has been attached to help with application of data for the report
Within a global context, understand and apply the concept of strategy, the process of setting corporate/company objectives and the application of key strategy analysis tools, be able to understand the effect of different industry environments on business strategies, and be able to appreciate the significance of the linkages between corporate/company, marketing, and manufacturing strategies
Appreciate and analyse the imperatives of new product introduction (NPI), recognise the
relationship between NPI strategies and business performance, and appreciate the differences
between winning and losing strategies
Identify and apply key stages of the product development process, with particular emphasis on the involvement of manufacturing and the overall impact of new product introduction on its strategy,
Within a global context, understand and apply the concepts underpinning the theory of
manufacturing strategy, and how a manufacturing strategy can contribute to business
performance and competitive advantage,
Evaluate individual elements of a manufacturing strategy and with this knowledge / capability be able to apply a conceptual framework or methodology for its development/refinement
Demonstrate and explain the capability to potentially improve a company’s business
performance through the successful application of theory, knowledge, and appropriate analytical
and deductive skills.
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