Rank USC Aiken School of Business (SOBA) relative to the top three rival schools in terms of the following six dimensions. If you were the dean with a limited budget, from a VRIO standpoint, where would you invest precious financial resources to make your school number one among rivals? Why?
Note: You may compare SOBA to any 3 universities of your choosing. The answer is not as important as the thought process and the ability to clearly articulate. Your answers must address value, rarity, imitability, and organization. As a part of your discussion, you can use the attached Excel spreadsheet to summarize your conclusions.
Note that ‘valuable’ refers to assets or capabilities a business or organization possesses, not what it offers to customers per se. An organization could coose to capture profits from an asset that gives it a cost advantage or share it with customers. You may wish to study about J. Barney’s VRIO model online furthur before answering this question if you are unclear about the model.
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