I already have a 6 page written document with paper topic, research and works cited (attached). This document just needs to be turned into a paper with these key components below. Full paper should be 8-10 Pages of Written Content.* Paper should include the following key components: 1. Table of Contents 2. Abstract The abstract offers the reader a brief overview of the paper’s main points. It allows the reader to ensure they have found a document relevant to their needs. After reading the abstract, the reader should be able to know if they are ‘in the right place.’ 3. Problem Statement The problem statement specifies the issue(s) the paper will address. The problem needs to be defined and placed into a context to ensure it’s understood by the reader. Essentially, this is where you will explain what you are going to propose and why. 4. Background This section provides the background information required for the audience to grasp the problem and, ultimately, the solution. Are you recommending a brand extension? A new product? Are you simply doing a historical analysis to learn more about the company or brand? This can come right from your proposal. Include the following secondary headers/sections: -Company Overview -Current Products/Services -Current Customer Overview -Industry Overview and Trends -SWOT Analysis Additional details: -The content here may be detailed and technical or broad and high-level. -The content ultimately depends on the specific problem you have outlined in your proposal. -You should include key audiences and other relevant information from your research. -This is where your secondary research and competitive analysis work will shine. 5. Solution The ‘Ta-Da’ moment of the paper. Based on the preceding information, the solution is now presented in this section. It is developed and argued for using the gathered evidence and the expertise of the author (the researcher) and the company you researched. It should include key messaging and creative strategies along with other relevant examples. NOTE: If you are completing a historical analysis, use this section to discuss the future of the brand. Are there any predictions you can make about its success of failure? What’s happening to the brand today during the pandemic? 6. Conclusion This section summarizes the paper’s major findings. Recommendations based on the solution are also provided here. What comes next? What needs to happen for this to work? 7. Works Cited/References (I already have 10 sources, please use these).
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