Write a research and explain what Target’s marketing strategy was prior to the pandemic.

Case Study 2: The Future of Retail: Target

Over the last several months we have seen the retail shopping experience change. The Covid-19 pandemic has changed consumer behaviors and shopping patterns. Please read the Harvard Business Review article below and complete the following case study questions.

https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like

Target, with many brick and mortar stores, has changed its retail shopping experience since the Covid-19 pandemic.

1. Write a research and explain what Target’s marketing strategy was prior to the pandemic.
2. Please research and explain how the pandemic has changed Target’s marketing strategy.
3. Given the pandemic, can Target compete with an online retailer such as Amazon? Why or why not?

Requirements:
• 3-5 pages; double-spaced; 12-point font
• APA style citations of sources
• Please include a Cover page in the beginning and a Reference page at the end. They should be separated from the content of the paper.

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