Now write an editorial or article that would be appropriate for The Atlantic [note: browse through past issues of this periodical to get a sense of what topics it publishes on, and what kind of audience it is trying to cater to] of approximately 1,500-2,500 words where you identify a claim, present some good evidence to demonstrate that the vast majority of people really do believe it, and then present an argument, or a series of arguments, against it. You might also choose to conclude your argument with “lessons learned,” as Gene DelVecchio does in his “Got Milk?” article or in his more recent “When Activist Consumers and Activist CEO’s Collide” article.
Be creative! If you observe closely, and think hard about it, you can probably notice all kinds of things that large numbers of people believe (or better yet, simply assume to be true, without ever having really thought much about it) that are nevertheless either false, very problematic, or which have significant, negative, unintended consequences.
Write your editorial with the audience of The Atlantic in mind, and revise it for Persuasion (i.e., logos/ethos/pathos) & Clarity.
Examples others did: “Is going to the nail salon bad for my nails?” “A beer a day keeps the doctor away” (cannot copy but an example)
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