Students need to prepare a Strategic Communications Plan that could be successfully implemented in the Australian business and legal context. Students must identify a corporation or organisation that will be their ‘client’

1‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌. Introductory Information Executive summary (introduce the organisation, the scenario and the aims) 2. Research and analysis Background to the problem, issue, scenario or brand Situation analysis Research findings (primary and secondary findings) 3. Strategy development Goals and Objectives (the latter needs to be measurable) Publics and Stakeholders Key messages and tactics Third party actions (that you might depend on in order to make your communication effective) Risk management Ethical considerations Budgeting (be realistic by sourcing current industry prices) 4. Implementation Project management Timing 5. Evaluation and adju‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌stment Measuring the effectiveness of messages, media and outcomes 6. References (these will not be included in the word count) This is an industry assessment item. As such, students can make use of bullet points and tables where appropriate, but fragmented expression should be avoided. Evidence will also be needed to support the strategic approach outlined in the Communications Plan. Accordingly, students should provide in-text citations and a list of references. Both academic and industry sources will be valuable sources of evidence, and should be cited using the APA system of referencing. All Communications Plans must be submitted through Canvas‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌.

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