This is an incredibly broad assignment; therefore, consider limiting the scope of your paper to 3 to 5 key points. Think of the assignment as an overview rather than a comprehensive study of the economics of mass media. The objective is to get a sense of just how much impact mass media has on our economy. Below are just a few questions that may jumpstart your thinking; what else might you consider?
How do profit pressures influence the news media? Do You think nonprofit journalism is or can be, significantly different from for-profit journalism?
How responsive, if at all, are you to new advertising strategies such as product placement, brand integration, advergames, and personalized web-based ad messages? What does this suggest about the effectiveness of various forms of stealth advertising?
Should we be concerned that advertiser-driven pressures lead to media audience fragmentation and contribute to political polarization?
(Above questions from: MediaSociety.5th.Ed-Media_Econ_Chapt-13rlkur.pdf. sites.psu.edu/com100/files/2013/08/MediaSociety.5th.Ed-Media_Econ_Chap13rlkur.pdf. accessed 1/9/22.)
Length: 4 pages, not including the bibliography
Content:
Include an introduction and conclusion.
The introduction should include a good lead-in, such as an arresting statistic or provocative statement; a question; a relevant story, joke or anecdote, etc., and a thesis. A thesis presents the paper’s controlling idea and the writer’s point of view. (Do not write a statement of intent instead of a thesis sentence.
In addition to giving closure to the paper, the conclusion should also evaluate the importance of the essay; make a statement of the essay’s broader implications; forecast based on the essay’s thesis; or some other closing device.
Consider limiting your paper to 3 to 5 key points
Use critical thinking, in other words, don’t simply present a list of facts, including your point of view, analysis, interpretation, evaluation, etc. (see Critical Thinking definitions in Course Materials).
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