Apply product and place Marketing Mix elements to a product or service

Begin your research, but no
deliverable is due in this unit. In anticipation of submitting your assignment
for Unit 8, you will conduct some research. This week you will start working on
Part 1 (steps 1–2) of your assignment. You will complete Part 2 (step 3) in
Unit 8 and submit Parts 1 and 2 (steps 1–3) as one document in Unit 8.
The following Course Outcomes are
assessed in this assignment submitted in Unit 8:
MT219-4: Apply product and place Marketing Mix elements to a product
or service.
GEL-6.02: Incorporate outside research into an original work
appropriately.
Your task is the following: Based on
the reading in the text and the learning activity regarding the marketing mix,
select one of the provided products or services and answer the checklist items
thoroughly to complete the assignment that will be submitted in Unit 8.
Checklist: The Product
Step 1: Select one of the following products for this
assignment for the fictional company Proserve Corp.
-A new cool mist humidifier that reduces
dry air and also serves as an air freshener. Presently, the scents come in
mint, apple, spice, and cinnamon.
-A new toothbrush that dispenses
toothpaste automatically onto the toothbrush with a small button on the handle.
The toothpaste comes in a variety of flavors, including cinnamon, peppermint,
spearmint, and bubble gum.
-A new wireless headphone and
microphone that fit in the palm of your hand and have superior output and
volume.
-A new foldable chair that can be
carried in one hand, weighs 1.5 lbs. and holds up to 300 lbs.
-A new transcription tool with 98%
accuracy.
Step 2: Apply product elements to make this product complete
by responding to the following:
Describe the type of product you selected and include
product attributes: quality, features, benefits, style, and design.
Provide a proposed product line
(depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1
in the text.
Describe the elements of the product’s branding (i.e.,
brand name, sponsor, and brand strategy).
Assume Proservice’s new product you
selected in Unit 7 initially used a direct channel of distribution (i.e.,
producer sells directly to the consumer via their website) to sell their
products to their customers. They are now considering using intermediaries like
agents, wholesalers, and retailers to get their products to their customers.
Your task is the following:
Step 3: Place (or distribution)
Discuss three different distribution models available
for getting the product from the producer to the consumer.
Using scholarly research, explain the advantages and disadvantages of using
intermediaries. Provide 2–3 direct quotes and/or paraphrases from your research,
incorporating them into your paper where appropriate in support of your
contentions using APA 7th edition in-text citation style. Make sure to add
an additional reference page that includes a reference for each article
you cited in current APA format.
Considering factors like your brand and target
audience, explain what type of retailers would be the best match for your
new product and why.
Provide at least one distribution model that would be
most effective for the Proservice’s new product. Explain why it would be
most effective.
Access the Assignment grading rubric
located in the Course Resources area.
Provide an original minimum 3-page
paper or a minimum of 700 words (comprising Unit 7, Part 1 and Unit 8, Part 2),
with additional title and reference pages using current APA format and citation
style.
Provide a packaging plan and any warranty or copyright
involved if applicable.

Minimum Submission Requirements:
Provide an original minimum 3-page
paper or a minimum of 700 words (comprising Unit 7, Part 1 and Unit 8, Part 2),
with additional title and reference pages using current APA format and citation
style. Your paper should include headings.
Provide a packaging plan and any warranty or copyright
involved if applicable.

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