address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility.

Unit 9 and 10 Assignment
Promotion and pricing of a product
or service involve consideration of the strategies as well as how the
strategies will be carried out, in line with the organization’s values. You
have read about promotion and pricing (two of the 4 P’s of the marketing mix)
and had an opportunity to review the 4 P’s tutorial. You read about ethics and social responsibility in Chapter
3 and discussed these topics in the discussion. In this assignment, you will
apply these concepts to a real-world company scenario. In addition, you will
add audio to your presentation that speaks to the audience specified in the
scenario. Being able to prepare a professional audiovisual presentation is an
important career skill and can be added to your resume once you have become
proficient.
Read the scenario below and address
all the checklist items.
Scenario:
A startup company, Korwin
Pharmaceuticals is a U.S. pharmaceutical products firm that is growing very
rapidly at home and abroad. Integrity and honesty regarding product quality and
concern for consumer well-being are values of the founders of the firm.
Recently Korwin Pharmaceuticals
developed several new products to service customers who cannot afford the
pricier life-saving anti-allergen medications and the self-injecting devices
currently on the market. These products can be self-injected by the person
suffering from a life-threatening allergic reaction and were just recently
approved for the marketplace by the U.S. Food and Drug Administration.
To respond to the projected rapid
growth of the firm, they are going to hire an additional 100 employees in the
next 2 months to cope with the demand for these new life-saving products.
Because the company is hiring so many new employees, they are concerned with
maintaining the founders’ original values of social responsibility while
ensuring a quality product.
They are also concerned with
promoting and pricing these new products fairly, based on the company values
along with their concern for affordability for the middle class in the U.S. and
other consumers and client companies abroad.
As a marketing consultant to the
president of the company and executive management, address the items pertaining
to the promotion and pricing strategy for the company’s new products in line
with the company founders’ values and their social responsibility.
Checklist
Specify what code of conduct the company should
institute to make sure that all personnel adhere to the founders’ values
in promoting and pricing the product at home and abroad.
Provide an advertising campaign (using pioneering,
competitive, or comparative advertising) for this line of life-threatening
anti-allergen medications and self-injecting devices, using three (3)
different types of advertising.
Provide a public relations strategy to promote the new
product line while considering the social responsibility involved.
Prepare one (1) tool each for consumer
sales promotion, personal selling, and social media.
Describe how the AIDA concept stages are to be addressed.
Explain three (3) possible pricing strategies and any
discounts, rebates, trade discounts, and/or allowances that would apply
for this new line of life-saving products.
Explain how you will determine a profit has been
realized based on your pricing objectives.
Your PowerPoint presentation should
use Standard English to address the above checklist items and include audio
notes below each slide that are clear and concise. There should be no more than
one (1) or two (2) short citations with accompanying references in the
presentation. Each slide should have no more than four (4) or five (5) bulleted
talking points, with the accompanying audio notes located below each slide.
For the audio portion, use the
microphone built into your computer or a microphone headset you purchased. Make
sure that the audio portion is clear, speaks to the slides’ bulleted points,
and addresses the specific audience for which it is intended.
Submit the minimum 10-slide PowerPoint presentation with
clear audio and audio notes below each slide and additional title and
reference slides (using APA citation and reference style)

Last Completed Projects