List all your sources at the end under “References” (no APA style is required, simply
copy and paste entire weblinks or indicate books/articles titles you used in a paper
format)
Elements of the Marketing Plan:
– Part 1: Company Overview
o Executive Summary: Give an overview of your marketing plan
o Company history
o Company Mission, (2) Vision, and (3) Core Values (use the official information
provided by the company/organization website)
o SWOT Analysis
▪ Strengths
▪ Weaknesses
▪ Opportunities
▪ Threats
o Competition Analysis
▪ Direct competitors
▪ Indirect competitors
– Part 2: New product or service concept
o Marketing Mix of your new product or service concept
▪ Product
▪ Price
▪ Promotion
▪ Place
Last Completed Projects
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