Company Marketing Analysis Project Guidelines
Your report should cover the following titles/headings
• This project is to analyze the profile of the company, Mission, Vision and company history.
• The 4 Ps of the selected organization.
• The organization’s Product line, mix, brands, Services product/service portfolio and categories.
• Pricing Strategy – Pricing methods
• Place – Distribution strategy.
• Promotion – Their advertising budget worldwide and for America.
• People – The management team, the organizational structure, the board and its Analyze the company’s social
media marketing strategy.
• Human resources strategy.
• Corporate social responsibility efforts and environmental sustainability policies of the organization
Guidelines
• Minimum – 8 to 9 pages excluding IMAGES, cover page, & References.
• All sources of information must be citied. The references page is required. All references should be in APA
format.
• Report should be at least 1200 words.
• Cover page to have student name, course name course number, instructor name, collegename and student EMP
id (sample cover page given below)
• Submit the name of company you have for your company project in the discussion board below. The name of
the company should be submitted by 1st March 2022.
• Please select a company which is an organization traded in any stock exchange around the world. Select a
company of your choice on which you would like to work on your project. For your assistance/help, a list of
100 top companies is attached below. It is not a must that you have to select from these 100 companies.
• No duplicates selections please (If a student has selected an organization/brand,another student may not select
the same organization.)
• Download the sample project report
• start working on your marketing project according to the project guidelines & the rubrics given below.
• Final Project Report Due Date: April 15th 2022. The report must be submitted in the dropbox on Week 11.
• Late submission will carry a 10% penalty.
New Product idea/Product/Service marketing class project Grading Rubric
Topic Excellent Satisfactory Not satisfactory
Cover page
Cover page as per the sample alldetails including student name, course name, course id, college name
Points allotted : 5
Cover page as per the sample but some details are not in the cover page.
Points allotted : 2.5
No cover page or much of thecover page details are missing.
Points allotted : 0
Company profile, Mission, Vision
Atleast 1 page
The company profile, mission vision and plan described in detail. Details of when the company was founded, their journey and their visions and mission given.
Points allotted : 10
The company profile, mission vision and plan described but notin detail. Some clarity is lacking.
Points allotted : 5
Little to no information or detail is provided on company profile, mission vision and plan described Points allotted : 0
Marketing Mix Product Atleast 2 pages
Clear evidence of what product/service is being provided.Clear description of the new product idea/service, a diagram ofthe product or description of the service was very clearly explained.
Points allotted : 15
Somewhat evident whatproduct/service is being provided. Unclear what product/ service is being provided.
Points allotted : 7.5
No Detail explanation of the product/service/idea or it is not clear. No proper explanation of what product/service is being provided.
Points allotted : 2.5
Marketing Mix Price
Atleast 2 pages
Includes the pricing structure andexplains why/how these prices were determined. Includes the pricing structure but does not explain how the prices were determined. Points allotted : 10
Does not provide complete pricing structure; some detailsof pricing of products or services are missing.
Points allotted : 7.5
No rationale for the pricing strategy is given. No details on pricing strategy Is covered.
Points allotted : 2.5
Marketing Mix Place
Atleast 2 pages
Details of distribution strategy well explained. Analysis of product /service distribution wasanalyzed and covered with reference to target market. Points allotted : 10
Details about Distribution andLocation strategy is not very explained .
Points allotted : 5
The location strategy and place as a marketing mix notcovered or explained at all.
Points allotted : 2.5
Marketing Mix Promotion Atleast 2 pages
Promotional mix was well coveredwith reference to Target market. Promotional material makes target market clearly aware of what the product/service is, what it does and where it is available.
Points allotted : 15
Promotional mix not covered fully. Further research required.The promotional material does not cover or create awareness of target market of what the product/service is.
Points allotted : 7.5
Promotional mix not relevantor not appropriate for the target market. Promotional material does not make target market aware of what the product/ service is. Little or no research done.
Points allotted : 2.5
Human Resources Strategy
At least half a page
The company board and their leadership well listed.
Company’s HR strategy and their unique strengths discussed in detail. Points allotted : 10
The company board and their leadership listed but not discussed in detail.
Points allotted : 5
The company board and their leadership not listed or missing.
Points allotted : 0
Environmental & Sustainable strategy
At least half a page
Company’s environmental and sustainable initiatives and their strategy was discussed in detail. Points allotted : 10
Company’s environmental and sustainable initiatives and their strategy was mentioned but not discussed in detail or more research required.
Points allotted : 5
Company’s environmental and sustainable initiatives and their strategy was not mentioned and not discussed more research required.
Points allotted : 0
References
Has a list of all references, properly referenced in APA styleof referencing.
Points allotted : 10
All references have not been citied, The reference page is improperly referenced. APA style referencing not followed.
Points allotted : 5
No references page. All sources not properly citied orvery little referencing.
Points allotted : 0
Format & Structureof report
Report was 8 pages or more excluding cover page and references. The report was formatted, followed rules of report writing with page numbers, font size 12, single line
spacing. Points allotted : 5
Report was not 8 pages long, improperly formatted or did notfollow rules of report writing.
Points allotted : 2
Report was not 8 pages longexcluding cover page and reference page. The report was not formatted at all.
Point allotted : 0
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