here’s assignment 1 his is a discussion assignment with two components. The first component has two parts.
A Positioning and Differentiation post
A CRM Strategies post
The second component consists of making a Marketing Application response to one of your classmates.
First Initial Post: Positioning and Differentiation Post: Pick two products currently available in the marketplace, but they do not have to be similar to each other. One should be from a well-established company that is at least 25 years old, and the other should be from a young company established within the last 10 years. Research these companies and their products on the Internet. Through your research, address the following questions in your Positioning and Differentiation post. (Note: this is a post first discussion forum where you must post your Positioning and Differentiation post before you respond to other classmates).
How are these companies targeting their customers?
Determine the market space position of your two selected products by creating a positioning matrix.
Attach your completed Positioning Matrix (PPT) to your Positioning and Differentiation post.
Posting Requirements: 200 to 250 words, with a minimum of two references from OCLS and/or media resources linked to this workshop.
Due by the end of the fourth day of the workshop.
Second Initial Post: CRM Strategies Post: Respond to the following writing prompts:
Which of the three CRM-enabled customer metrics would you suggest the companies use to analyze their targeting efforts?
Why did you select these metrics?
Posting Requirements: 100 to 150 words, with a minimum of one reference from OCLS and/or media resources linked to this workshop.
Due by the end of the fourth day of the workshop.
Marketing Application Response: Select a Positioning and Differentiation posting made by one of your classmates for your marketing analysis response. Please note: you need to select a student’s post that has not already been selected by another classmate. Address the following questions in your response:
What did you learn from your classmate’s post that can be applied to improve the targeting and positioning strategies for the companies you wrote about in your Positioning and Differentiation post? Explain how. Why?
Response Requirements: 100 to 150 words, with a minimum of two references from OCLS and/or media resources linked to this workshop.
Due by the end of the workshop.
I have a few more assignments that I need to be completed assignment 2: This is a discussion assignment with two components. The first component has two parts.
The External Environment post
The Internal Environment post
The second component consists of making Marketing Application responses to two of your classmates.
Search the Internet for at least two pieces of news relating to the same company. One of the articles should relate to one of the external environments (demographic, economic, technological, political, and legal environments) of the company and the other article should be related to the organization’s internal environment (strength or weakness). Use the two articles you found to make two initial posts in this discussion forum.
First Initial Post: External Environment: Respond to the following writing prompts:
Fully explain how the article relates to a specific external environment (demographic, economic, technological, political, and legal environments) of the company.
Identify a trend within this external environment and explain how it can impact the company’s marketing strategy.
Include a link to the article.
Posting requirements: 200–250 words with a minimum of two references from OCLS and/or a media resource linked to in this workshop.
Due by the end of the fourth day of the workshop.
Second Initial Post: Internal Environment: Respond to the following writing prompts:
Fully explain how the article relates to the internal environment (strength or weakness) of the company.
Explain how this strength or weakness can impact the company’s marketing strategy.
Include a link to the article.
Posting requirements: 200–250 words with a minimum of two references from OCLS and/or a media resource linked to this workshop.
Due by the end of the fourth day of the workshop.
Response One of Two: External Environment Marketing Application Response: Select one of your classmates’ external environment posts for your marketing analysis response. Address the following questions in your response:
What did you learn from your classmate’s post that can be applied to how the company you researched can improve its marketing strategies? How? Why?
Response requirements: 100–125 words with a minimum of one reference from OCLS and/or a media resource linked to this workshop.
Due by the end of the workshop.
Response Two of Two: Internal Environment Marketing Application Response: Select one of your classmates’ internal environment posts for your marketing analysis response. Address the following questions in your response:
What did you learn from your classmate’s post that can be applied to how the company you researched can improve its marketing strategies? How? Why?
Response requirements: 100–125 words with a minimum of one reference from OCLS and/or a media resource linked to this workshop.
Due by the end of the workshop.
Your postings should also:
Be well developed by providing clear answers evidence of critical thinking.
Add greater depth to the discussion by introducing new ideas.
Provide clarification to classmates’ questions and insight into the discussion.
I also have a powerpoint 12 slide presentation that needs to be completed as well. Select an existing company that manufactures a physical product or offers a service.
Assume you are the product manager for this company and the company will likely face decreasing sales because it has not introduced enough new products. As product manager, you have been asked by its CEO to develop a new product or service.
Considering the new product development process outlined in the module, create a PowerPoint presentation explaining the following with at least one slide per writing prompt:
What is the new product or service?
How was the idea generated?
What is the market potential?
How would you test the concept of the new product or service?
What does the design of the product or service look like? Be creative here! Can you draft a picture of the product or draft a picture that represents/symbolizes the new service?
What is the estimated development time and process?
How would you beta-test the product or service?
How would you launch the product or service?
What are the ethical issues that relate to this new product or service?
Explain how the new product or service fits with the company’s existing marketing strategy.
Requirements:
A 12-slide PowerPoint presentation with one slide per writing prompt, one slide for the introduction, and one slide for references
A minimum of two references from OCLS and/or a media resource linked to this workshop
A minimum of one reference from the Bible
When you’ve completed your assignment, save a copy for yourself and submit a copy to your instructor using the Assignment submission page by the end of the workshop.
I have one more a 12 powerpoint side project Imagine yourself as a marketing consultant and consider a time when you wanted to buy a certain product but could not find it. In other words, the product has limited availability.
What was your reaction? Why?
How did the lack of availability affect your perception of the company and of the product? Did it make you want it more, or did it make you frustrated so that you lost interest?
As a marketing consultant, speculate on the supply chain and distribution channel strategy that the company was trying to achieve.
Now consider a product that is widely available.
What is your perception of the product and the company?
How is your perception influenced by the ubiquity of the product?
Speculate on the distribution strategy and goals for the company.
Evaluate the distribution channels of these two products that you just considered in the previous two instructions:
As a marketing consultant, compare and contrast the distribution channels of these two products.
How did the availability of the products influence your thoughts and attitude toward the product and the company?
Speculate as to whether the companies’ distribution strategies have proved effective and served them well.
What are your suggestions to improve the distribution strategies of the two products?
Requirements:
Prepare a 12-slide PowerPoint presentation, including one slide for the introduction and one slide for references.
Include a minimum of two references from the modules and/or media resources linked to this workshop.
When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Assignment submission page.
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