You are required to write a two-page report on the following based on the approaches.
Branding occurs in multiple areas within the sports ecosystem. In professional sport, brand is important as it give a professional sport club _______. ⇐ Choose the correct answer from the options below. Support your response in the report with examples and concepts outlined in what has been covered so far in the coursework – especially when it comes to sports business management and decision making.
(a) A creative color scheme
(b) The best mascot possible
(c) A positive image
(d) The ability to differentiate from their competition
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