Market Expansion

Written Assignment Degree Application
For each written application in this course, you must follow the following assumptions:
You are a director of a department that is focused on your particular degree of study. For example: Director of Project Management, Director of Healthcare Administration, Director of Hospitality, or Director of Human Resources. If you are a general BSOM student, then assume you are a department General Manager.
Develop your paper with applications based upon these position assumptions
Assume I am the director of project management

Written Assignment Specifics for This Module
Chapter 7 describes several different expansion options for horizontal growth into international markets. Pretend that you are the CEO of a company in your chosen area of study and are considering expansion outside of the United States.
What things must you consider?
Which market(s) would you consider first?
Which international entry option would make the most sense?
How might your area of study (Project Management, HR, Healthcare, Hospitality, etc.) be different in an international setting?

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