Review the requirements for the Portfolio Project. Prepare and submit a bibliography of research sources that you plan to use for the Portfolio Project. The bibliography should include at least 10 credible reference sources, which include at least two peer-reviewed articles from the CSU Global Library
(Links to an external site.)
. The bibliography entries must be formatted according to guidelines in the CSU Global Writing Center
(Links to an external site.)
. For assistance with formatting, review the instructions for annotated bibliographies
(Links to an external site.)
and the sample bibliography included on that page.
This submission is worth 50 points and will support your successful completion of your Portfolio Project. Additionally, you will be expected to account for the instructor’s feedback in the final version of the Portfolio Project assignment.
Portfolio Assignment:
Option #1: Strategic Marketing Speaker Note Presentation
For the final portfolio project, you will create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.
The project will consist of the visual representations of the following elements:
An introduction of the organization
A mission and vision statement
A SWOT analysis identifying the organizational competencies and strategic advantages
Identification of the consumer, key stakeholders, and market
A summary of a marketing direction for the organization (e.g., expansion of a service or new program)
Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.
Requirements:
Your presentation should be 10-15 slides in length, excluding the title and reference slides which must be included.
The presentation must be submitted as a PowerPoint file (.ppt) – do not submit as a PDF or Word file.
Each slide must provide detailed speakers notes – a minimum of 100 words per slide.
Integrate concepts, terms, and theories from the readings and module content.
You need to cite at least 10 sources for this assignment, outside of the textbook. Six of these sources must come from academic journals. The CSU Global Library
(Links to an external site.)
is a great place to find resources. Your paper must be formatted according to CSU Global Writing Center.
Last Completed Projects
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