Case Study: https://drive.google.com/file/d/1gXCsBIBTia_fDcqFb8HnGMUBH-ugjLIL/view?usp=sharing
Requirement：
1.Conduct a SWOT analysis for Supreme and analyze its current social media strategy (10points)
2. How was Supreme able to differentiate itself from other streetwear brands? (10 points)
3. Can Supreme maintain its cool as it grows to become a $ 1 billion + brand? Why or why not?
4. How should Supreme manage the reseller situation going forward? (10 points)
5. Identify an untapped market that Supreme does not exist in. What strategies would you
recommend it pursue for tapping that new market? (10 points)
6. What worries you most about the VF acquisition? If you were advising VF about how to manage the Supreme brand going forward, what would you point to as the brand’s “sacred cow” or things that VF should not alter? Why? (10 points）
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