What are some of the images you notice in the music video? What do you think the producer intended those images to mean–aka, what is the dominant reading of these images?

Directions.
1. Watch “Stuart Hall’s Representation Theory Explained”
2. “Stuart Hall’s Reception Theory Explained”
3. Watch video for “Wildest Dreams,” by Taylor Swift.
4. Read “Taylor Swift Is Dreaming of a Very White Africa”
Please answer these questions thoroughly.
1. What are some of the images you notice in the music video? What do you think the producer intended those images to mean–aka, what is the dominant reading of these images?
2. What is the message of the song? In what ways does the video attempt to enhance that message?
3. What is the problem with the video, according to the article “Taylor Swift Is Dreaming of a Very White Africa?” To what extent do you agree with their points?
4. How does media create meaning, according to Hall’s theory? What meaning is being fixed to the African continent through the images in this video? Why is this a problem?
5. What does Hall mean when he says images are the most prevalent sign in modern culture? Do you agree?

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