Report on Simulation

The assessment strategy supports
the emphasis on experiential and enquiry-based learning in progressively
supporting the effective integration of theory and practice to facilitate your
transition into the professional work environment. You will participate in a
competitive business game designed to simulate a realistic management
situation. You will engage in the simulation as part of a group and as team of
‘Directors’, over successive periods you will monitor the performance of your
own business and the competition, adjusting your strategic and tactical
decisions accordingly.
The performance of your team and
the final outcome will depend on how effectively you apply theory in practice
to support critical
analysis and evaluation in context. Your aim is to enact informed
problem solving and identify opportunities as a result of your clear decision
making. You will need to draw extensively on theories and techniques from your
MBA toolkit through taught units, including specific questions regarding your vision, mission, objectives,
strategic planning, decision making and key take-always, such as
;
•
Strategic Management
•
Marketing
•
Research and development
•
Operations management
•
Organization/Finance
will need to be addressed as a minimum and you will also
have the opportunity to highlight other areas of your own choice
You will be assessed on an individual report.

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