What is the corporate philosophy of Managed by Q, and how does that influence their ability to gain a competitive advantage?

Strategy Case Study Presentation
This MIT Sloan case study of Managed by Q, an office cleaning startup, describes a
successful new business on the verge of rapid growth and expansion. At the time of this
case study, Managed by Q needs to choose between a variety of growth strategies, each
with its own set of advantages and disadvantages. You must submit the response as a
video recording, with your face clearly visible, so that Quantic staff can verify your
identity. This project is to be completed individually.

Project Description
Create a slideshow and give a 5-10 minute oral presentation that analyzes the
competitive advantages of Managed by Q, evaluates its options for growth, and
ultimately makes a recommendation for how the company should expand. Your
arguments must be supported by the case study itself and you should use outside
resources to inform your industry and PEST analyses.

Here is a breakdown of what you must include in your presentation (in bold), along with
several questions you may want to consider:

Analyze the competitive advantages of Managed by Q.
What is the corporate philosophy of Managed by Q, and how does that
influence their ability to gain a competitive advantage?
What resources give Managed by Q a competitive advantage?
How might environmental factors (e.g., social, technological, economic, or
political trends) affect Q’s profitability and competitive advantage?
What threats exist to Managed by Q’s profits?
How can Managed by Q continue to grow in established markets, given
competition that may not use the same high-cost labor model?
Make a recommendation for how Managed by Q could most effectively grow
while maintaining or increasing its competitive advantage.
Which growth strategy (or strategies) should Managed by Q pursue, and
what evidence supports this decision? Consider the following:
What kinds of partnerships, alliances, mergers, or integration
strategies might Managed by Q consider?
What new markets might it enter, how might it increase revenue
from its current customers, and/or how could it increase market
share in its current market?
What are some of the reasonable alternatives to your recommended
strategy, and why is your strategy likely to perform better?
What strategic objectives and initiatives would best support this strategy?
How should the company track progress towards achieving them?
What are the possible disadvantages of this recommendation, and how
should they be managed?

Learning Outcomes
When completed successfully, this project will enable you to:
Apply your business knowledge to a real-world situation.
Deliver an engaging, clear, and organized oral response.

Assignment Requirements
The presentation should be submitted via a recording where you are present and
visible on-screen AND your presentation is recorded on your screen
(“Screen+Cam”). Please follow the guidelines under Submissions and Grading to
record and submit a video through Loom.
The response should last around 5-10 minutes and respond to the case study
above.
You must create a slideshow supporting your arguments, and the final slide must
include a list of references. You may use Powerpoint, Keynote, or Google Slides to
build your presentation.
You may assume that the audience is familiar with the case study materials; avoid
explicit summaries of large portions of the case study materials.
In your presentation, you must:
Cite specific facts and examples from the case study to support your
answers, as well as any outside sources you may have used for your
industry and PEST analyses.

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