INSTRUCTIONS:
Please read/skim Chapter 8 I provided here before you write the paper. You MAY USE OUTSIDE RESOURCES/Online is required for creditiblity.
While writing this paper please answer questions 1-5 below while incorporating Chapter 8 readings into the paper and online recourses. Please pick any Business organization of your choosing and identify its business problem relating to (social, economic, technological, competitive, or regulatory forces). and using your critical thinking to solve its business problem using CHAPTER 8 reading I provide in your equation to solve this problem. please provide at least 2 sources from the book for evidence in solving this business problem or use 1 source online and 1 source from the book. for example, you may use Microsoft, Google, Apple, Amazon or whatever company to write this paper.
double-spaced, 12-point font, Times New
Roman/Arial/Calibri. Should be at least 2 pages in length.
For
your secondary information research:
a) Use any secondary research
methods (or sources) of your choice.
b) Be mindful about accuracy,
currency and dependability of your researched information or data.
c) List
all your sources of information and/or data in your report (exclusive of the
minimum 2-page write up).
In
this assignment, your task is to identify a business organization that has
a central business problem arising from any one of the 5 environmental forces
(social, economic, technological, competitive, or regulatory forces). Using the
on-line secondary research methods taught in Chapter 8 (Marketing Research),
your goal is to investigate and identify possible solutions that could resolve
the problems or challenges faced by the business organization.
1.
Perform
environmental scanning and identify a business organization that has a business
problem related to trends in any one of the 5 environmental forces. (Identification
of the central business problem and associated technological issues.)
2.List
all possible or likely factors that have caused this problem to arise in the
business organization. (Recognition of multiple causal factors involved in a
problem situation)
2.
Based
on the Secondary Research methodology (such as on-line databases and internet
resources) taught in class, investigate how this business problem could be
resolved from your research findings (Correct usage of theories, methods,
systems, and technologies to address the problem)
4.
Based on your research findings, generate alternative solutions to solve this
business problem and propose (or recommend) solutions that would solve the
business problem. (Generation of plausible alternative solutions to solve
the
problem)
5.
In your paper, provide and justify persuasive arguments or evidence in support
of your proposed solutions (or recommendations). (Provides persuasive arguments
and evidence in support of proposed solutions)
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