NOTE: The purposes of these questions are to confirm that you understand (at least generally) the reading and to help you by giving you hints about what is happening in the reading. Your answers are not expected to be grammatically perfect. Just provide what you think is the best answer. You will be graded by your effort, not necessarily if you have the completely “right” answer. In fact, many of these questions are opinion based, so there wouldn’t necessarily be a 100% “right” answer.
As a reminder, when finished, please respond to two of your classmate’s posts. Do more than just say, “I like your post.” Explain your reaction to a classmate’s post and why you feel the way you do.
Pre-Discussion Questions
Please read the following article about Nostalgia Marketing: Why Nostalgia Marketing Works (链接到外部网站。). Then, explain what nostalgia marketing is and what some examples of products that you think utilize nostalgia to market to your generation. Feel free to add links to these examples.
Discussion Questions
For this discussion, you will present your research. Please makes sure to do the assignment regarding research skills before you do this.
Find three sources that provide insights into Gen Zers as individuals and consumers. Find out what values, characteristics, behavioral patterns, etc. they have that will be helpful in helping understand their values and lifestyles. For example, start by searching “Gen Z consumers.” Other names for Gen Z are “Post Millennial” and “Net-Generation.” You should then start searching other related terms, such as “generational differences” or “generational purchasing habits.” You can even go more specific into different industries, such as food, clothing, entertainment, etc.
Please use academic search platforms such as ProQuest to find three sources. Then, provide a short summary, maybe 3 sentences for each source and highlight a specific fact you found interesting.
Post Discussion Questions
What are you surprised to learn about Gen Zers?
Is there anything you’re confused about?
Last Completed Projects
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