DIRECT MARKETING PLAN

DIRECT MARKETING PLAN: SELECT ORGANIZATION ASSIGNMENT
INSTRUCTIONS
OVERVIEW
In this assignment, you will apply what you’ve learned about
direct marketing to a specific
organization that you’re involved with or interested in.
Direct marketing is about growth:
growing transactions (sales, donations, revenue,
memberships, etc.) through affinity with the
customer. You have learned a variety of techniques and
strategies for growing the relationships
between an organization and its customers in a world crying
out for more connection. Now,
show what you have learned. Take what you have learned and
apply it to an organization,
product or service. Direct Marketing is, after all is said
and done, applied. It works in the real
world of constant choice.
This assignment will be completed in three parts:
1. Select Organization
2. Select Target and Define Market
3. Direct Marketing Plan
INSTRUCTIONS
Select Organization
You will choose any product, service, or interaction
(membership, contributions, etc.) of interest
to you to grow sales, donation, etc. After you’ve chosen the
organization and/or product/service,
submit a brief description (1–3 sentences) of the
organization.
Note: This assignment will be checked for originality via
the Turnitin plagiarism tool.

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