Briefly explain the rise of consumer culture in the late 19th and early 20th century, and the new sociocultural values that early consumer advertising helped promote, giving examples. (3 points)

Copy the questions into a separate document and answer in short paragraphs written out in full sentences (NOT point form), approximately 2-5 sentences or 150-300 words for each answer.
The point value for each question indicates how detailed your answer should be – each point roughly corresponds to one key idea or part of the answer. Tests will be graded on the accuracy and clarity of your answers for a total mark out of 20. Partially correct or incomplete ideas may count for partial points.
All answers must be written fully in your own words. Direct quotations and/or text taken word-for-word or only slightly changed from lectures or readings are not allowed and will result in lost points.
Citations are not required but all other academic integrity rules apply, and students are not allowed to work together copy, or share answers.
This is an “open book” test, so you have full access to your notes, readings, and other course materials if you need to refer to them. You should not use external sources or web content not listed on the syllabus, since they may not be relevant or accurate.

1. Briefly explain the rise of consumer culture in the late 19th and early 20th century, and the new sociocultural values that early consumer advertising helped promote, giving examples. (3 points)
2. How did the telegraph change journalism and the newspaper industry? Identify and explain two changes. (2 points)
3. How did photography historically contribute to colonialism and racism? (2 points)
4. What do film historians mean when they argue that early film exhibition was a way for rural or marginalized audiences to “become modern”? (1 point)
5. How does wireless radio come to be primarily understood as a one-to-many broadcasting medium in North America, rather than a two-way communication medium? (2 points)
6. What is “magazine concept” advertising in the U.S. television industry, and how does it shape the history of broadcasting? (2 points)
7. What is the World Wide Web? How is it different from earlier ways of using of the internet and what role does the web play in the internet’s development? (3 points)
8. Summarize the concept of media convergence, including its technological, industrial, and cultural aspects, and give an example for each. (3 points)
9. How do most post-Web 2.0 digital platforms make money? (2 points)

Last Completed Projects