Write a case study of Nancy and Spencer.

Write a case study of Nancy and Spencer.As you are writing your answers, one rule of thumb to consider: If I can still ask the questions
“Why?” or “What?” or “How?” after your comment – you haven’t explained your thought well
enough. I need to know that you know more about the topic than a person off the street. Please
don’t make the assumption that I know what you are talking about – you need to tell me, so I
know you know. This exam is worth a substantial portion of your final grade, Guidelines At A Glance:
• Due April 28, 2022 by 12:00 noon
• Submit through UR Courses
• In word format or as a pdf
• Titled: LastName_FirstName_StudentID
• 12 font
• Double-spaced
• APA 7th edition referencing guidelines
• You are allowed to discuss your responses with other students, however, must write
your own responses. If you do have discussions with other students, include the signed
Declaration page to your submission.

4
CASE STUDY
#2
Nancy is a 38-year-old mother of three (ages 12, 10, and 8), who has been relatively
sedentary most of her adult life. Nancy was on the swim team as a child and was a cheerleader
during high school, but she has done no regular exercise since. Family finances have always
necessitated that Nancy work most of her married life, never taking a full 12-month maternity
leave after the birth of any of her children. Nancy enjoys her work as a real estate agent, as it
fills her need to meet people, be on the go, and compete with the other real estate agents;
however, she does find the fact that her finances depend solely on the commission from her
sales rather stressful. She tells her colleagues that this busy work schedule along with her
family responsibilities leave her with little time to exercise. When they aren’t working and
feeding the family, she and her husband, are driving the kids to swimming, gymnastics, or flag
football.
Recently, Nancy’s 64-year-old mother was told that she needed to undergo surgery to
combat the possibility of a severe cardiac event. This diagnosis has made Nancy seriously
scrutinize her lifestyle and she doesn’t like what she sees. Despite not being seriously
overweight, Nancy realizes that she spends at least six hours of her work day sitting behind her
desk, more time sitting while watching her kids at practice, and then when not cooking meals for
the family, she prefers to have time to read romance novels and the news on the internet.
Every day, on her car route home from work, Nancy passes a new fitness centre a
couple of blocks from her home. One day, she decides to stop in. As she walks in, the area
looks new, clean, and patrons are wearing masks and social distancing. There are areas of free
weights, of weight machines, of aerobic equipment (treadmills, etc.), a matted area for
stretching, and another where it looks like group sessions could be held. Nancy also smells the
faint scent of chlorine, so assumes there is a pool attached to the building. Mirrors line every
wall, heavily muscled men are mainly working with weights, and women in short shorts and
sport bras can be spotted in every area. With a look of utter dismay on her face, Nancy turns
around and walks out of the gym. Spencer, one of the owners of the fitness centre, notices the
look on Nancy’s face and runs after her as she exits the building.
“Excuse me, I haven’t seen you here before and I noticed that you left the building rather
abruptly without asking any questions. I’m Spencer, and I am one of the owners of this facility.
Can I help you with anything?”
“No, I am afraid not. I was seriously contemplating buying a membership to your facility
because it is so convenient, but, I do not think it is the place for me,” Nancy said without her
usual confidence.
“I would really appreciate it if you came back in and we could have a discussion. My
partners and I realized that when we decided to build here, we were smack in the middle of a
primarily residential area of families with young children on one side, and on the other the
homes seem to be owned by individuals who have lived there for quite some time, their children
have left the home, and most are retired. Yet, we don’t seem to be attracting either of these
demographics. Would you be willing to share your insights so we can provide services to those
young families with children and to those who are retired?”
As Nancy’s mother lives close by as well, Nancy agreed to share her experiences, and
possibly her mother’s, with Spencer. When Nancy left, Spencer started to think of ways to help
Nancy begin and maintain an exercise program. He also went to talk with his other partners
about programs they could start to try to attract more people from the surrounding
neighbourhoods.
questions:
1. Describe and explain the main issues in the case for both of the protagonists, Nancy and
Spencer.
2. How do the factors interact to explain both Nancy’s and Spencer’s thoughts, feelings,
and behaviours?
3. What advice can Nancy give Spencer regarding ways to increase his clientele?
4. What are some ideas Spencer may have to help Nancy start and maintain an exercise
program? Why does he think these programs may work?
5. What ideas do you think Spencer talked about with his partners for initiating new
programs? Why would he suggest these programs?
6. Explain your rationale for your answers in detail. Your rationale is as important as your
actual response.

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