Explain Nike products get to its target customers via communication strategies, IT use, quality, virtual marketing (how its business model differ from its competitors).

Marketing Retail Strategy Topic: Sports Industry and retail – Nike

Marketing Retail Strategy Topic: Sports Industry and retail – Nike Research question: Despite the stiff competition, how the company has managed to upkeep its success in the global market: how do Nike products get to its target customers via communication strategies, IT use, quality, virtual marketing (how its business model differ from its competitors).

Nike vs competitors (Adidas, NB, puma, etc)
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Marketing Retail Strategy Topic: Sports Industry and retail – Nike
-incorporate 7 principles of marketing
– Nike
Intro
Nike
Retail marketing strategy
Target marketing and segmentation
Promotions and sales
Advertising
Innovation strategies
Local and international strategy
Key competitors
Customers experience strategy
Ethical issues associated with retailers
Recommendations
Marketing Mix
Nike vs. Adidas vs. Puma
Marketing Plan
Executive
Company overview
Current marketing situation analysis
Objective
Strategy
Segmentation, tarting and position STP
Tactics and actions
Budget
Conclusion
References
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Factors affecting retail marketing:
Healthy economic growth, changing demographic profile, increasing disposable incomes, changing consumer tastes and preferences
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What can positively or negatively impact business success

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