Two papers are required: Please write two 3-page papers, so the total pages are 6. I know it is tricky, the professor also told me that.
Each student must survey the academic literature and business press and submit a short paper (3 pages) that discusses recent trends and future innovations in knowledge management and consumer relationship management. Students will be required to submit a 3 page paper in which they identify, discuss and justify their positions on strategic components highlighted in example knowledge management deployments discussed and reviewed in class.
Company info:
SDA Lighting
Type: B2B
Knowledge Management Aspect: Association
Goal: To find ways to help the company interact and have better connections with customers and potential customers
Type of Association we are focusing on: Online and Physical association
Online: Events / Virtual Meetings / Events / Giveaways / Virtual 3D demonstration of product as well as online expos and flash sale events
Physical Association : Meet and greets / Physical Expos such as the Cooperator Expo in NYC to demonstrate sustainability and establish communication between customers/potential customers and the company.
Last Completed Projects
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