Unit 10 Assignment: Global Marketing Research In this assignment, you will be assessed based on the following Outcomes: MT355-6: Understand competitiveness and collaboration in a global economy. GEL-1.02: Discuss and demonstrate college-level communication through the composition of original materials in Standard English. In this assignment, you will describe how firms use marketing research to compete and collaborate in the global economy. Your application of current APA style formatting is important in this assignment, so please use the Writing Center resources to help develop your skills as needed. Marketers engaging in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive, technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests. Directions for Completing this Assignment: You will compose a 2- to 3-page descriptive writing essay (in addition to the title and reference pages, in 12-pt font, and double-spaced) in current APA style and format. Review a scholarly article found in the Purdue Global Library on global marketing research. The article you choose from the Library should be based on the topics of “competition in the global environment” and/or “communications in the global environment.” Your marketing research article should meet the following criteria: The marketing research article must be relevant to a specific industry, business, or product. The marketing research article must be published in a peer-reviewed academic journal. The marketing research article must be published within the past 10 years. The marketing research article should have some relationship to global marketing research from a communication and competitiveness perspective. Describe the Article: Use descriptive writing technique to share information about this article. Interpret the global marketing research conducted in the article by providing details about the purpose of the study. Review these questions for the study. Explain two (2) key points pertaining to the objectives of the global marketing research conducted in the article. Interpret the global marketing research conducted in the article by providing details about the findings of the study. Review this tutorial on the Searching Mindset in the Library for searching for information. Explain Data Collection Methods: Use concepts from your textbook and additional research on data collection methodology to explain the following topics. Explain three (3) key points on how the data was collected and analyzed. Competitive Market Research: Use competitive analysis techniques to describe the competitive environment. Identify three (3) key points that affect a competitive environment in the article. Provide reasoning. External Influences: Descriptive writing technique will come in handy to address the external influences in relation to marketing research. Lists one (1) external marketing factor (political, economic, social, technological, legal, environmental) that plays a role in the global marketing research article. Explain how the external factor plays a role in the global marketing research article. Compare one (1) marketing research theory to the role that the external factor plays in the global marketing research article (sampling techniques, research design of the article, etc.). Critical Thinking: Clarify the issues and topics discussed in the article. Demonstrate critical thinking and provide facts. Ensure the flow of the essay is logical. Use headings to outline your topics in the writing and to control the flow of ideas for the reader. APA Style: Use APA style formatting throughout this document. The writing center can help you. Apply current APA style to in-text citations with minor errors. Apply current APA style to references, with minor to no errors. Ensure resources are from reliable and/or scholarly sources. Writing Conventions: Professional writing style is important in this assignment. Writing is focused, concise, organized. Writing is articulate at a college level. Assignment contains few or no errors in grammar or punctuation. Writing uses non-offensive, inclusive, and respectful language. For additional help with your writing style and APA formatting, please visit the Writing Center located under Academic Tools. Review the grading rubric before beginning this assignment.
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