For this assignment, you are to answer the following prompts:
1. Summarize the five advertisements. What do you think JetBlue’s voice is? What do
you think the brand’s values are?
2. Analyze the advertisements with respect to color. Back up your claims with at least
two sources (can be the class assigned readings).
3. Analyze the advertisements with respect to font. How do the advertisements line up
with the suggestions provided to us by the three readings?
4. What about the brand logo? Why do you think the brand decided to do an overhaul?
Does it work? Why or why not? Back up your claims with at least two sources (can
be the class assigned readings).
5. What about the overall design? What works, doesn’t work?
Your case study analysis must include properly cited references (APA Style) to the assigned
readings. The paper should be written in 12-point font, formatted as double spaced, and uploaded
as a .doc file (PDF files will be accepted, but are not preferred; however, a paper submitted as a
Pages (MAC) file will receive an automatic 0).
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