A year has now passed since the launch of Mi-ORG’s app, LEAP, which helps service members transition into the civilian workforce. Since its entry into the digital marketplace, the app has been downloaded by over 50,000 customers globally. Though the subscriiption number is higher than product forecasts predicted, the average user rating from online reviews is surprisingly low. While most users have found the app to be useful in their post-military career pursuits, there have been a number of dissatisfied customers as well.
1) 2 pages
I need you to create a business analysis of the LEAP app based on your review of the data analytics I provided earlier. This analysis will serve as a useful reference for our development teams.
Please be sure to address the following A) the outcomes of your data analysis, B) the processes and practices you used, C) how Mi-ORG can use the findings to make data-driven strategic decisions, and D) what additional data analysis or visualizations you would like to request from our analytics department.
Additionally, I’d like you to examine two other companies of your choice and find out how they use data analytics. Compare their data analytics practices with ours, and describe the similarities and differences. This does not need to be specialized research. Simply typing ‘how does [insert company name here] use data analytics?’ into a general internet search engine should yield sources that are sufficient for our purposes. Make sure to cite your sources properly in your analysis, demonstrating your honesty and ethical commitment in your work.
2)
Mi-ORG’s Strategic Goals
A. Integrate technology into our regular processes.
B. Increase the use of the company’s social media within its public relations activities.
C. Increase employee morale, engagement, and satisfaction.
Based on the user data and Mi-ORG’s strategic goals, provide your observations on the following:
What aspects of the LEAP app are underperforming or out of sync with Mi-ORG’s strategic goals?
What is one short-term solution that you recommend applying in the next app update?
What is one long-term solution that you recommend for continuous improvement?
3)
In previous steps, you used descriiptive and predictive analytics to inform the strategic direction of the next version of the LEAP app. In this step, you will leverage that information to drive decisions about improvements.
Recall the groups represented in the data. Then answer the following questions.
A) For groups that appear to be well served, what actions can you take to further optimize the app and maintain competitive advantage?
B) For groups that appear to be underserved or to achieve less success through LEAP, what actions can you take to make the app more effective?
As you answer these questions, think broadly and creatively about the different strategic, financial, advertising, marketing, and technological actions a company may take to satisfy business needs.
4)
Based on your work in the previous steps, create your predictive performance indicators report. Using the Descriiptive and Predictive Performance Indicators Report Template for guidance, compose a five- to seven-page report that consists of the following:
an executive summary that concisely describes what the data shows, where the gaps are, and how the LEAP app meets (or doesn’t meet) Mi-ORG’s strategic goals (one page)
a descriiptive analytics write-up based on your business analysis, including any important charts and graphs (one to two pages)
a predictive analytics write-up that details the processes and techniques used (one to two pages)
recommended changes to the app to increase its effectiveness and gain competitive advantage (one to two pages)
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|