Focus groups, Depth Interviewing, Observation: Both, Two or all Three?

Focus groups, Depth Interviewing, Observation: Both, Two or all Three?
Discuss Focus Groups, Depth Interviewing, Observation, and advantages/disadvantages of each.

Readings:
Ted-Ed. (2017, April 10). How do focus groups work? – Hector Lanz [Video file]. Retrieved from https://www.youtube.com/watch?v=3TwgVQIZPsw&feature=youtu.be (2:34)

Tyreman, J. (2018). In-depth interview vs online survey: A marketing director’s guide to brand research data collection. Retrieved from https://hingemarketing.com/blog/story/in-depth-interviews-vs-online-surveys-a-marketing-directors-guide-for-brand

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