Attached please find the case questions for the DEALS ON WHEELS case.
Take your time to carefully answer each question in details. There are no minimum or maximum page requirements because this is a capstone course.
Be sure to use the supplementary materials (three excel files) that accompanied the case. The files came along with the case.
BA 465 EXECUTIVE SEMINAR
Deals on Wheels Case
Capstone Case Study Questions
This capstone course seeks to test your knowledge of in several areas of your study. Try to answer each
questions in a very detailed manner. There is no yes or no answers her. Be very detailed. Use the
appropriate vocabulary in your answers.
A. What is Business
In order for a business to operate, things need to get done, such as issuing paychecks. These things are
called tasks. Related tasks form a function. Go through the case and identify tasks that are being
performed. Try to group related tasks together into functions (Use diagrams to show the functions).
Think about the goal of each function – if you asked someone who worked in such a department ‘what
do you do, what would they say? Discuss how each function contributes to the overall success of the
business.
B. Entrepreneurship
1. Is Joe an entrepreneur? Justify your answer.
2. Is entrepreneurship about the person (Joe), the process (starting and managing a new venture),
or an event (the idea of buying a bike shop)? Explain and justify your response.
3. Is Joe a social entrepreneur? If yes, why? if no, why not?
C. Marketing
1. Evaluate the 4 Ps of marketing (product, price, promotion, place) for Deals on Wheels
2. Did Joe consider the 4 Ps when he opened the business? Explain and justify your response.
D. Information Systems in a Business
1. What data items are mentioned or implied in the case? How is the data used?
2. What information does Joe have to help him manage Deals on Wheels?
3. What information technology architecture does Deals on Wheels have?
4. What information systems are being used by Deals on Wheels?
5. How has Deals on Wheels used technology to respond to any of Porter’s Five Competitive
Forces?
6. Does Deals on Wheels have any data that it should be protecting from an information security
viewpoint? From an ethical viewpoint?
E. Creating Financial Statements
Use Joe’s receipts and records (shown in Exhibit 5 in the case) to create the following for his first month
of operations:
1. Income statement
2. Balance sheet
3. Statement of retained earnings
F. Analyzing Financial Statements
1. What question does each statement answer?
2. What period of time does each statement cover?
3. How does each statement relate to the other statements?
4. Create a horizontal analysis for the income statement and balance sheet. What do you see?
5. Create a vertical analysis for the income statement and balance sheet. What do you see?
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