Examine your team’s challenge (available in the Module). Take a few minutes to think about it. How do you wish to tackle this problem?

IDEA EXCURSION: “ArtWork”1. Welcome to ArtWork: the exercise in which you observe and apply your interpretations of art to help solve a business challenge. At the conclusion of the exercise, think about how this experience could contribute to an expanded view of a problem or opportunity – in your professional and personal life2. Examine your team’s challenge (available in the Module). Take a few minutes to think about it. How do you wish to tackle this problem?3. Select one or two works of art. You may find pieces on websites such as our Art Institute of Chicago collection: https://www.artic.edu/collection or any other sites. You may also select art from your home or workplace, or anywhere. (take a photo). Observe the art. For each piece, reflect on the connection between the art and your team’s challenge. What do the features of each work of art suggest to you about the problem or opportunity? Consider these and other features: Emotional reaction, Message, Size, Color, Textures, Degree of Realism, the Period in which it was done, the Story it tells, what it “sounds” like, the lighting, etc.4. Post the image/photo of the art you selected, and share one or two potential solutions or ideas for solving your challenge. Go beyond the obvious answers, and try to identify innovative solutions. Respond to your teammates’ art and solutions as together you come up with some creative ideas for the business…..Team 2ArtWork ChallengeYou are the management team of Adventure Tours, Inc. With the increase in on-line travel booking services and in the specialized travel market, your business must develop new methods to retain and grow its market. You are considering partnering with organizations to offer their clients specialized tours and destinations. However, you are looking for opportunities regarding what the focus of these tours might be. You have a loyal clientele in the suburban Chicago area and a growing Midwest presence, but you are relatively unknown elsewhere. In the past, much of your revenues were drawn from cruise bookings, but you would like to expand your revenue base to better position yourselves for the future. Into what areas can you expand and grow your business?Factors to Consider:• What are the Opportunities?• Current Market Needs? Potential New Markets?• Ideas for Expansion and Growth?

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