Fashion Trend Analysis Q&A

1. Define Zeitgeist & describe the current Zeitgeist. Please answer in 3-4 complete but brief sentences.

2. Why do we create Fashion Forecasts and what are they used for? Please answer a minimum of 2, maximum of 3 complete sentences.

3. What types of information are useful for a fashion forecaster? Where does he or she access this information? (Be specific)

4. Describe the difference between a trend report and a fashion forecast?

5. List in order the 5 processes in fashion development:

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