Explain and evaluate the effectiveness of a medium,message, or mode of communication. This communication can take any form you like. Some options include a
film, an article, a book, a music album, or an advertisement. You are not limited to those options; however they
are some common ones. In order to complete this assignment successfully, you will need to decide on the
intended audience and purpose of your chosen medium, message, or mode of communication. Additionally, you
will need to come up with a set of criteria for what would make a successful message. For example, if you
choose to review a rap album, you will need to decide what the criteria are for an effective rap album. Only then
can you decide whether or not the chosen album is successful. Therefore, this assignment isn’t just about what
the author/filmmaker/artist says, but how they say it.
Since this is an evaluation, your personal feelings regarding the film, text, album, or other chosen medium and
topic are irrelevant. Rather than discuss your personal feelings and experiences, you will need to take an outside
perspective. For instance, taking the example below, you may have loved The Hunger Games film, however
looking at it more critically; you may realize that the soundtrack is not what typical viewers of action films may
desire or expect.
Example: (not to be used by students)
You might choose to review the Hunger Games movie. Before deciding whether or not the film was successful,
you need to come up with criteria for what makes an effective action film in general. Some examples might
include realistic special effects, a gripping plot, and great soundtrack. Overall, once deciding on your criteria,
you may develop the following overall argument/thesis:
The Hunger Games was an overall effective action film as it had a gripping plot and futuristic special
effects, however it could have had a more upbeat soundtrack to match this action packed storyline.
You will then set out to prove this in your paper, by offering evidence for each of your evaluative points. Your
evidence will likely (in this example) take the form of scenes from the film or dialogue. Depending on the kind
of medium you choose to evaluate, your evidence may take a different form.
This assignment needs to be 850-1,000 words and typed in Times New Roman font. You need to use 1”
margins all around and should be double spaced. Be sure to number your pages and include a heading as
follows:
Your name
Assignment 1:
Lee Gardner: ENG 112
Date
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