Describe the steps you take when buying a car using Simon’s four-phase model.

Assignment Content

Buying a car is a big financial decision that you must make in the next few weeks.

Simon’s four phases of decision-making are intelligence, design, choice, and implementation. These phases are explained as follows:

Intelligence consists of gathering information by examining reality, then identifying and defining the problem. In this phase, problem ownership should also be established.
Design consists of determining alternatives and evaluating them. This phase also includes construction of a model.
The choice phase consists of selecting a tentative solution and testing its validity.
Implementation of the decision consists of putting the selected solution into effect.

Describe the steps you take when buying a car using Simon’s four-phase model.

Create a process flow diagram using Microsoft® PowerPoint® to help make your decision.

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