Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products?

Case Study 6
The case study assignment for Module 7 draws on the following textbook case:
Case 6: TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility, by Margaret A. Peteraf, Sean Zhand, and Meghan L. Cooney (page C-57)
Read the case and then respond to the case questions given below.
In addition to using the case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the TOMS website, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines.
Note: For assistance with analyzing any financial data in this case, Table 4-1 (Key Financial Ratios: How to Calculate Them and What They Mean) in your textbook is a useful reference.
Please limit your analysis to 4 pages (1000 to 1100 words), double-spaced.
Students please note: Feel free to bring in any recent news or current events concerning this company into your answer.
Case Questions
Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share? In your answer, consider the following:
Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of your identified concept/norm on TOMS growth.
Do you think that most businesses can successfully leverage the same cultural/social concepts and/or norms that TOMS did? Be descriptive in your response, and, if appropriate, identify a company/business that has put such principles to work to their advantage.
Review the TOMS website (especially the section on “Impact”) and access the “Code of Business Practices via the link below. Of the elements of the Code, select three and review them in terms of ethical behavior and corporate social responsibility (CSR). Explain how they will affect customers, suppliers, employees, or society at large.

TOMS CODE OF BUSINESS PRACTICES
Explain what is meant by the term sustainability. Describe actions, principles, and practices of TOMS that are consistent with sustainability. Also describe any of the practices or actions of TOMS that might fail to qualify as sustainable. In other words, provide relevant examples of both sides of sustainability at TOMS.
TOMS Founder and CEO Blake Mycoskie identified a problem, synergized an approach for resolution, and created an infrastructure for execution. Mycoskie built his company on the promise of “One for One,” donating shoes on par with shoes purchased. Evaluate how well that slogan encapsulated Mycoski’s vision and corporate commitment. Be both specific and expansive in your response, providing examples to support your perspectives. For reference, see the linked article on Mycoskie’s recent reimagining of TOMS’ mission.
https://hbr.org/2016/01/the-founder-of-toms-on-reimagining-the-companys-mission
TOMS is not the only company that employs CSR thinking to avoid producing a negative impact on society. Choose one of the following companies:
Ford Motor Company
Merck & Co. (pharmaceuticals)
Burt’s Bees, Inc. (personal care products)
The Bellagio Las Vegas (hotel/resort/casino)
Yum! Brands (restaurants)
Conduct an Internet search of your selected company and determine its level of commitment to CSR. Write several paragraphs explaining what you found.
Grading Criteria:
Writing mechanics
You write in complete, well-constructed sentences with faultless grammar, word choice, punctuation, and spelling; writing is sharp, coherent, and demonstrates sophisticated clarity.
Completeness
You effectively fulfill the length requirement for the assignment, thoroughly address all assignment criteria, and fully develop and explore concepts.
Research
You supplement the case study with relevant and extensive research into the present situation of the company; you clearly and thoroughly document all sources of information.
Analysis
You present an insightful and thorough analysis of all issues identified and make powerful connections between the issues identified and the strategic concepts studied.
Evaluation
You offer a balanced and critical view based on evidence from multiple sources and support your opinions with logical arguments; your interpretation is both compelling and objective.
Understanding
You demonstrate a sophisticated understanding of the topics and issues.
APA guidelines
You use APA guidelines accurately and consistently to cite sources and format the assignment.

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