Objectives
On successful completion of this assessment, students should be able to:
identify various sources of ideas for new ventures,
explain opportunity recognition and the need to change thinking about opportunities, and
demonstrate creative thinking in addressing consumer needs.
Brief Description
Students will keep a journal in an electronic format where they outline ten ideas for a new business or expansion of an existing business in Canada. The Idea Journal is where students use strategies to locate, identify, and describe new ideas and identify problems or issues requiring a new solution. For the first two units of the course students maintain an “idea journal”. This journal should show a progression in thinking and idea generation.
Submission Submit a journal of ten ideas and describe how these ideas meet consumer needs. These should be original ideas that show a wealth of critical thinking. Each journal should include an introduction and conclusion.
Evaluation
a. A minimum of 10 well-supported ideas are presented
b. Ability to demonstrate innovative and creative solutions to identified problems
c. Ability to support proposed solutions using sound logic and critical thinking and present a minimum of two academic sources to support the claims about the idea or product
Last Completed Projects
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