What type of U.S. consumers are in Generation X, the Millennial generation, and the baby boomer segments? Do not just repeat the information given in the eText, but develop your ideas about how consumption is the same or differs across age generations.

1. What type of U.S. consumers are in Generation X, the Millennial generation, and the baby boomer segments? Do not just repeat the information given in the eText, but develop your ideas about how consumption is the same or differs across age generations.
2. What is the difference between gender and sexual orientation, and why is this distinction important for marketers?

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