To determine the impact on consumer purchase decision through the development of brand identity for small business

Hi I have uploaded a document containing all the information about who to proceed and what to follow and the marking criteria and everything.
The document contains all the instructions that needs to be followed so please review the document thoroughly.

I need you to write the research propsal consisting of introduction I will provide the objective and primary research of sruvey from the customers

Need to talk about small business in general and primary focus on newly started shampoo company and how does brand plays important role in consumer purchase decision.

Initially I will be needing a research proposal about the project so I can get this reviewed and go ahead
The final submission is on 25th September but I will be needing the work in parts, please try to understand this part by part process because thats
how the university wants to proceed.
I want it done in parts because the university will be giving feedback on each part and recommend some changes which i will be communicating with
you and you need to keep doing the changes accordingly.
Initially i want a research proposal in which is a basic outline on who to go ahead and objectives and amis of the project.
Second Phase will be a first review report of 3500-4000 words which should contain Introduction, Literature Review,
chapters. Due date for second phase is in a month time i.e is 9th August.

Methodology
Third phase will be a second review report of 3500 words which contain remaining chapters Results, Discussion of managerial implications
and Recommendations, and Limitations of the work and Further research. Also changes in the first report Due date will be confirmed after 9th
August.
Final Phase will include everything from table of contents to references and appendices, i. basically a completed full thesis report. Due date
25th September 2022 can be amended by few days according to the progress.

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