My dissertation topic is a comparison between a fashion brand that has a reactive social media strategy and another fashion brand that has a proactive social media stratgegy, and its effect on gen-z’s buying behaviour/purchase intention. It needs to have secondary data. The reactive ones are there but post very little and with standard posts. The proactive ones create contexts, involve consumers, and have a clear social media strategy across different networks (Instagram, TikTok, Facebook, etc.).
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|