What about the display proved effective and made you Stop & Look.

Visual Merchandising Term Project
You are to select and analyze one store display from each of the categories listed below.
Use very clear images from the internet. Insert each image in a Word doc. Underneath each picture you will include a typed analysis as given in the following required displays.Provide reference for each pic.
Be specific with your explanations, and include all principles of design that we have studied. Neatness and organization are important. APA format is required for all citations and references that are not your own. There are 6 specific displays. Each display has 8 specific criteria you must address. Use proper grammar and write in complete sentences.
Exterior displays
1. Traditional outside window or main mall entrance windows from a department store or large specialty store
A. Selling Power: what about the display proved effective and made you Stop & Look.
B. What are the attention getting device/s.
C. What was their use of color and theme: Name the theme and name the colors used.
D. What kind of balance was used? What in the display made it so? Describe and analyze
effectiveness.
E. How did they use emphasis? Describe the point of emphasis? Analyze effectiveness.
F. Describe the kind of background they used? Analyze effectiveness
G. How was the merchandise arranged? Here you must name the principles of design that
includes lines and composition, etc. Analyze effectiveness H. What was the overall neatness of the display?
2. Display from a chain or small fashion specialty store.
A. Selling Power: what about the display proved effective and made you Stop & Look.
B. What are the attention getting device/s.
C. What was their use of color and theme: Name the theme and name the colors used.
D. What kind of balance was used? What in the display made it so? Describe and analyze
effectiveness.
E. How did they use emphasis? Describe the point of emphasis? Analyze effectiveness.
F. Describe the kind of background they used? Analyze effectiveness
G. How was the merchandise arranged? Here you must name the principles of design that includes lines and composition, etc. Analyze effectiveness
H. What was the overall neatness of the display?
3. Display from a gift shop or a gift department in a department store
A. Selling Power: what about the display proved effective and made you Stop & Look.
B. What are the attention getting device/s.
C. What was their use of color and theme: Name the theme and name the colors used.
D. What kind of balance was used? What in the display made it so? Describe and analyze
effectiveness.
E. How did they use emphasis? Describe the point of emphasis? Analyze effectiveness.
F. Describe the kind of background they used? Analyze effectiveness
G. How was the merchandise arranged? Here you must name the principles of design that includes lines and composition, etc. Analyze effectiveness
H. What was the overall neatness of the display?
Interior displays
4. Fashion display with mannequin/s
A. Selling Power: what about the display proved effective and made you Stop & Look.
B. What are the attention getting device/s.
C. What was their use of color and theme: Name the theme and name the colors used.
D. What kind of balance was used? What in the display made it so? Describe and analyze
effectiveness.
E. How did they use emphasis? Describe the point of emphasis? Analyze effectiveness.
F. Describe the kind of background they used? Analyze effectiveness
G. How was the merchandise arranged? Here you must name the principles of design that includes lines and composition, etc. Analyze effectiveness
H. What was the overall neatness of the display?
5. Fashion display without mannequin/s
A. Selling Power: what about the display proved effective and made you Stop & Look.
B. What are the attention getting device/s.
C. What was their use of color and theme: Name the theme and name the colors used.
D. What kind of balance was used? What in the display made it so? Describe and analyze
effectiveness.
E. How did they use emphasis? Describe the point of emphasis? Analyze effectiveness.
F. Describe the kind of background they used? Analyze effectiveness
G. How was the merchandise arranged? Here you must name the principles of design that includes lines and composition, etc. Analyze effectiveness
H. What was the overall neatness of the display?
6. Point of purchase impulse display
A. Selling Power: what about the display proved effective and made you Stop & Look. B. What are the attention getting device/s.
C. What was their use of color and theme: Name the theme and name the colors used.
D. What kind of balance was used? What in the display made it so? Describe and analyze effectiveness.
E. How did they use emphasis? Describe the point of emphasis? Analyze effectiveness.
F. Describe the kind of background they used? Analyze effectiveness
G. How was the merchandise arranged? Here you must name the principles of design that
includes lines and composition, etc. Analyze effectiveness H. What was the overall neatness of the display?

Last Completed Projects