In 2007, for a new advertising campaign of the chocolate division of Cadbury Schweppes to rouse brand engagement, an agency, Fallon London, pitched the idea of a gorilla playing drums, to the Phil Collins hit “In the Air Tonight” as they wanted watching the advertisement to be as enjoyable as eating a bar of chocolate.

“In 2007, for a new advertising campaign of the chocolate division of Cadbury Schweppes to rouse brand engagement, an agency, Fallon London, pitched the idea of a gorilla playing drums, to the Phil Collins hit “In the Air Tonight” as they wanted watching the advertisement to be as enjoyable as eating a bar of chocolate. The Gorilla advertisement took three months to produce, with the suit made of knotted yak hair and the facial features made of silicon, which was able to be moved electronically. The advertisement was a 90-second commercial, which could be broken down into 60-second and 30-second commercials.

Please watch the Cadbury’s Gorilla advertisement on YouTube

Discussion Question. Describe what makes this advertisement so appealing and how it differs from a traditional advertisement. Do you think that Cadbury used integrated marketing communications well?

Requirements:
– Turnitin similarity score must meet a threshold of no more than 5%
– Minimum 275-word count.
– Cite a minimum of 2 references

Last Completed Projects