-> Every source and information, needs to come from a scholarly source. NO wiki, reddit, quora and other websites that are not scholarly.
-> Main information needs to come from well reviewed books and journals written by experts.
-> Before starting to write it is imperative to follow the advice from this article : https://blogs.bath.ac.uk/academic-and-employability-skills/2020/07/07/writing-your-dissertations-structure-and-sections/
-> The main focus of your research will be on how photography influences our daily lives, choices and desires. One of my lecturers stated that our reality, is structured by our fantasy. We see something, and we want it. Then we buy it, thinking our fantasy will become reality. Photography plays a big part in consumerism, because through images, we see the object and become driven by desire.
-> You’ll
be researching desire and if it is something we’re born with or something that
we are taught through photographs on social media platforms and not only.
-> You
will look into the psychology behind colours and shapes and research how they
affect the cognitive side of the brain. (Marketing psychology)
-> It would be interesting If you could do/research both focus groups
and surveys to find out how people react to different food ads, what is
appealing and what is not.
These are some of the books, I’ve researched and think
would be great for my dissertation, but you can and need to add to those.
1. Kozinets,
R., Patterson, A. and Ashman, R., 2016. Networks of Desire: How Technology
Increases Our Passion to Consume. Journal of Consumer Research.
– This focuses mainly on how technology through media,
photographs and videos/films influences our desires and urge to buy food (but
not only) in particular. In this volume, the authors demonstrate how
“foodporn” has become a real trend, thanks to networks such as: Instagram, Facebook and Pinterest. This
habit, now registered in the majority of people, pushes users to consume more
by being constantly confronted with the sight of food on social networks.
This journal is relevant to my dissertation
because digitization is experiencing a new level of desire. And the adaptation
to screens is changing the desires and impulses of users and are all linked to
photography.
2. Forrester,
M., 2000. Psychology of the image. London: Routledge.
– the book lays out a theoretical framework that combines Charles Peirce’s
semiotic principles, Ervin Goffman’s sociological insights, and Jacques Lacan’s
psychoanalytic theories. These thinkers have had a considerable impact on image
studies in fashion, advertising, photography, cinema studies, and psychology.
The subjects covered are divided into three categories. The first takes into
account mental imagery, which includes sound and dreams. The second looks at
how internal and exterior images, such as the gendered self and social
identity, are intertwined. And the 3rd theme will focus on external pictures,
such as television, film, photography, the computer, and the internet.
3. Schroeder,
J., 2002. Visual Consumption. London: Routledge.
– The image is a significant feature of the
twenty-first-century economy. Photography is an important tool for brand
development since all items are advertised through photographs, and corporate
image is paramount for economic success. In order to build a multidisciplinary,
image-based approach to analysing consumer behaviour, this book draws on art
history, photography, and visual studies. The book contains a series of images
that have been used in different campaigns and deconstructs them, so we can
understand the way photographs are brought into play to influence our desires.
OTHER REFRENCES:
4. Joyner, L., Kline, C., Oliver, J. and Kariko, D.,
2018. Exploring emotional response to images used in agritourism destination
marketing. Journal of Destination Marketing & Management,
9, pp.44-55.
5. Karthikeyan, C. and Joy, R., 2018. An Exploratory
study on Colour Psychology In Marketing. International Journal of
Research in Social Sciences, 8(9).
6. Kottler, J. A., 1999. Exploring and treating acquisitive desire: Living
in the material world. Sage Publications, Inc.
7. Mcleod, J., 2016. Colour psychology today.
John Hunt Publishing.
8. Morse, R., Lawson, D. and Mark, L., 2020. OBJECTS
OF DESIRE: Photography and the Language of Advertising. Munich: PRESTEL.
9. Oswald, L., 2012. Marketing semiotics.
Oxford: Oxford University Press.
10. Seregina, A., 2014. Exploring Fantasy in Consumer
Experiences. Consumer Culture Theory, 16, pp.pp. 19-33
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