1a. Create a mood board that demonstrates your understanding of cultural semiotics (Weeks 1/2) 1b. Choose three images from the mood board and explain what significance they have in relation to design and communications (approx. 150 words) (Week 2) 2

1a. Create a mood board that demonstrates your understanding of cultural semiotics (Weeks 1/2)
1b. Choose three images from the mood board and explain what significance they have in relation to design
and communications (approx. 150 words) (Week 2)
2a. Reflective Writing – (Approx. 300 words) Part 1 (Week 3)
2b. Reflective Writing – (Approx 300 words) Part 2 (Week 6)
3. Exploring Brand DNA – Select from the list of brands supplied in the full brief – create your own interpretation
of their manifesto, brand values and brand archetype. Ensure that you give reasoning and justification for your
choice. (Approx. 600 words in total) (Weeks 4/5)
4. A single bibliography which includes all your references that you source for the above activities. Ensure that
you use Harvard Referencing – book a tutorial with the Library Liaison Officer if you are unsure.

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